Professional product photography can cost a lot, which can pose a challenge for business owners who need to plan their spending on product images. Therefore, you might be tempted to postpone these until the end of your tasks. But one should not forget that product photos are the key elements that will influence your customers to make buying decision based on your product photography. Many brands spend a lot on their logo, branding, and website design, but sometimes neglect to prepare for the product photoshoots.
How much does product photography cost?
E-commerce photography usually charges from ₹300 to ₹1000 per product for a white background image with only the product. But a custom shoot with creative photography services will be more expensive. For custom creative shoots, it’s better to plan your spending by the day instead of by the photo, which can range from ₹.25,000 to over ₹.60,000 for the day.
Product photography studios vs. freelance photographers vs. in-house photographers. How to choose one?
Working with a product photography studio gives you the benefit of a group of professionals with more flexibility and resources. In contrast, a freelance photographer may have more constraints, as they often work alone. If you decide to hire an in-house photographer, you will have unlimited access to the person but will also have to cover their monthly salary and other expenses.
Local independent photography studios usually charge less and provide more attentive service.
All studios have different costs and quality of service. Local independent photography studios usually charge less and provide more attentive service. Bigger, full-service studios may have more facilities and impressive portfolios, but they cost more and are more appropriate for larger commercial shoots.
Pricing for product photography
The cost of product photography depends on the kind of photography. Ecommerce photos usually have a per photo fee, while creative photos have a daily rate. But each studio and person has their own way of pricing their expertise and time.
Product photography pricing on per per-product basis.
The price of product photography usually depends on the ratio of the total time and cost of shooting the project to the total number of photos. The expertise needed to capture the photographs also affect the cost of photography. For example, glassware and reflective products require more expertise, sophistication, better equipment and time than wooden handicrafts.
A given price is often an estimate, so if a photo needs more time or work to shoot, it will be more expensive. Some photography services do not change the lighting for any photo, like a light tent, and can capture 150-300 photos per day. These services charge less because the time/cost is far less, hardly any expertise therefore the quality of the photographs is also low. But a service that costs more may shoot less photos per day, occasionally as few as 15 photos per day, leading to a higher price per photo with high quality images. This is usually because they are applying custom lighting and editing for each photograph which requires more time to get the best better results.
What factors contribute to the pricing of product photography?
Several factors contribute to the pricing of product photography.
Image complexity: A simple white background shot is usually cheaper than a complex lifestyle product shot. The image specifications may also affect the complexity.
Location: You may need to pay for things like outdoor locations, set preparation, and travel costs.
Expertise: A more experienced or specialized studio may charge more.
Type of product: Product features, such as transparency, size, or colour, may also influence the rates.
Equipment: This is if extra equipment is needed. Most professionals should have the basic equipment.
External market factors: Cost may also vary depending on the economic conditions, such as inflation, supply and demand, etc.
Number of images: More images usually cost more. However, you may get a discount for bulk product photography or if you do a long-term contract with the studio.
What are the different kinds of photography and their cost structures?
Lifestyle photography For example bedroom setup or living room. The cost of photo manipulation can range between ₹250 per image to ₹400 per image. Actual photography or original photography can range anywhere between ₹20,000 to ₹35,000 per day.
Creative photography For photographs that convey an idea or emotion. This can range between ₹400 per photograph to ₹1800 per product. Per day charges can range between ₹20,000 to ₹60,000.
White background e-commerce photos or catalogue photography For e-commerce marketplaces like Amazon, Flipkart, Myntra, Wayfair, Etsy etc. The cost of catalogue photography can vary from ₹200 to ₹1500 per product.
360-degree photography For e-commerce marketplaces like Amazon, Flipkart, Snapdeal etc. The average cost of 360 photographs is ₹800. Depends upon frame rotation.
Ghost mannequin Pricing for ghost mannequin or ghost dummy shoot varies depending upon the complexity of the garments. The average cost is ₹600 per photograph.
Is it a good idea to outsource product photography?
If you want to get top-notch product photos that will boost your sales, the best option is to hire a professional photography studio that offers affordable rates. Our pricing is simple and transparent: we charge a fixed amount for each product according to several shots you need, so you can plan your next project without any hassle. And with our ship-to-shoot service, you can save time and money by sending us your products and letting us handle the rest.
Product photography pricing in Delhi, India FAQs
1. How much should good product photography cost in Delhi, India?
Answer: ₹300 to ₹1500 per product. ₹25,000 for a full-day shoot of 8hrs slots.
2. How much does professional product photography cost in 2024 in Delhi NCR?
Answer: ₹300 to ₹1800 per product. ₹25,000 for a full-day shoot of 8hrs slots.
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